| 000 -LEADER |
|---|
| fixed length control field |
00460nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0749444037 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.430223 |
| Item number |
TUM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Tungate, Mark |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Media monoliths |
| Sub Title |
: how great media brands thrive and survive |
| Statement of responsibility, etc |
Mark Tungate |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London: |
| Name of publisher |
Kogan Page, |
| Year of publication |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
viii,261p |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Included references and index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Brand name products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |