Media monoliths : how great media brands thrive and survive
by Tungate, Mark.
Material type: BookPublisher: London: Kogan Page, 2004Description: viii,261p.ISBN: 0749444037.Subject(s): Brand name productsItem type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
338.430223 TUM (Browse shelf) | Available | 105583 |
Total holds: 0
PB
Included references and index
eng
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