Ratings analysis: (Record no. 63570)

000 -LEADER
fixed length control field 00386 a2200133 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415526524
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Webster, James G
9 (RLIN) 1599
245 ## - TITLE STATEMENT
Title Ratings analysis:
Remainder of title audience measurement and analytics
Statement of responsibility, etc. by James G. Webster
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 328p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Television programs-Rating-Methodology
9 (RLIN) 1600
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Lost status Damaged status Shelving location Withdrawn status Current Location Full call number
2015-02-162015-02-16Central Library AIOU Islamabad 2014-04-07 Books117817  General Stacks Central Library AIOU Islamabad384.544 WER

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