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Ratings analysis: audience measurement and analytics

by Webster, James G.
Publisher: New York: Routledge, 2014Edition: 4th.Description: xvi, 328p.ISBN: 9780415526524.Subject(s): Television programs-Rating-Methodology
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

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384.544 WER (Browse shelf) Available 117817
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