Basic marketing: A managerial approach (Record no. 71489)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00385 a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-256-08398-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCB |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McCarthy, E. Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing: A managerial approach |
| Sub Title | a managerial approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Homewood, Illinois |
| Name of publisher | Richard D. Irwin |
| Year of publication | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 734p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2017-01-29 | Regional Library D.I.Khan | 2005-06-04 | Books | 3597 DIK | General Stacks | Regional Library D.I.Khan | 658.8 JEB |