| 000 -LEADER |
|---|
| fixed length control field |
00479nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0135582547 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
LUM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Luck, David Johnson. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing strategy and plans |
| Sub Title |
: systematic marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Englewood Cliffs, N. J: |
| Name of publisher |
Prentice-Hall, |
| Year of publication |
1979. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xv, 474p. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing management-U. S.-Case studdies |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferrell, O. C. (jt. auth. ) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |