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Contemporary issues in branding

by Foroudi, Pantea (ed.); Palazzo, Maria (ed.).
Material type: materialTypeLabelBookPublisher: London: Routledge, 2020Description: xvi;299p.ISBN: 9781138368545.Subject(s): Branding (Marketing) | Marketing channels
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

General Stacks
658.827 CON (Browse shelf) Available 127256
Total holds: 0
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658.827 ALB Brand beauty uleashed 658.827 ARB Brand management strategies 658.827 BUB Brand journalism 658.827 CON Contemporary issues in branding 658.827 KAS Strategic Brand Management 658.827 KOB Brand positioning: 658.827 LAE Energy Branding

pbk

includes bibliography and index

eng

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