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Advertising : an integrated marketing communication perspective

by Belch, George E; Belch , Michael A; Kerr, Gayle; Powell, Irene.
Material type: materialTypeLabelBookPublisher: Australia: McGraw-Hill Education, 2020Description: xxiii, 584p.ISBN: 9781760421205.Subject(s): Advertising | Communication in marketing | Sales promotion
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Allama Iqbal Open University

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659.1 BEA (Browse shelf) Available 131383
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Eng

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