Advertising : an integrated marketing communication perspective
by Belch, George E; Belch , Michael A; Kerr, Gayle; Powell, Irene.
Material type: BookPublisher: Australia: McGraw-Hill Education, 2020Description: xxiii, 584p.ISBN: 9781760421205.Subject(s): Advertising | Communication in marketing | Sales promotionItem type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
659.1 BEA (Browse shelf) | Available | 131383 |
Total holds: 0
PB
Eng
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