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TechnoBrands : how to create and use ""brand identity"" to market, advertise and sell technology products

by Pettis, Chuck.
Material type: materialTypeLabelBookPublisher: New Delhi: Viva Books, 2000Description: xi, 222p.ISBN: 8176491772.Subject(s): Brand name products-Marketing
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

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658.827 PET (Browse shelf) Available 95727
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658.827 LEL The language of branding 658.827 MAB The brand marketing book 658.827 MES Sense 658.827 PET TechnoBrands 658.83 AAM Marketing research 658.83 AAM Marketing research 658.83 AAM Marketing research

HB

Includes index

Eng

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