Fundamentals of marketing
by Stanton, William J; Etzel, Michael J. (jt. auth); Walker, Bruce J. (jt. auth).
Material type: BookPublisher: New York: McGraw-Hill, 1994Edition: 10th ed.Description: xxviii, 697p.ISBN: 0070610150.Subject(s): MarketingNo physical items for this record
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658.8 OWW COSTING SIMPLIFIED | 658.8 ROW The world of international business | 658.8 STF Fundamentals of Marketing | 658.8 STF Fundamentals of marketing | 658.802 BUM Marketing Management | 658.835 TUM Marketing research (C-576) | 658.85 HAC The Commissions are bigger, the bonuses are higher |
Includes index
Reproduced National Book Foundation, Islamabad
eng
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