Promotional strategy
by Engel, James F; Wales, Hugh G; Warshaw, Martin R.
Material type: BookPublisher: Homewood, Illinois: Richard D. Irwin, 1975Edition: 3rd.Description: 650p.Subject(s): Advertising-ResearchItem type | Location | Call number | Status | Date due | Barcode | Item holds |
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Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.834 ENP (Browse shelf) | Available | 26646 |
Total holds: 0
Browsing Central Library AIOU Islamabad Shelves , Shelving location: General Stacks Close shelf browser
No cover image available | No cover image available | No cover image available | No cover image available | |||||
658.830973 MYM Marketing research and knowledge development | 658.834 BEC Consumer behavior | 658.834 BEC Consumer behavior | 658.834 ENP Promotional strategy | 658.834 LOC Consumer behavior | 658.834 PHU Understanding customers 1997-98 | 658.834 RUC Consumer behavior and the practice of marketing |
Includes index
eng
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