Survey research
by Sapsford, Roger.
Publisher: London: Sage Publications, 2007Edition: 2nd ed.Description: xiii, 276p.ISBN: 9781412912310.Subject(s): Social research & statistics | Quantitative Techniques In the Social Sciences | Social Science ResearchSummary: This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples. Thoroughly revised and updated, it presents: - concise and analytic coverage of multivariate analysis techniques - a brand new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personality - an up-to-date account of using materials on the internet - addition of concise introductions and summaries to all chapters This book will prove to be equally useful for students conducting small research projects in the social sciences or related professional/applied areas, researchers planning systematic data collection for applied purposes and policy makers who want to understand and analyse the research with whose conclusions they are presented.Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
300.723 SAS (Browse shelf) | Available | 111756 |
Browsing Central Library AIOU Islamabad Shelves , Shelving location: General Stacks Close shelf browser
300.723 PAS The sociolinguistics of survey translation | 300.723 QUQ Qualitative evaluation and research methods | 300.723 RIH Handling qualitative data : | 300.723 SAS Survey research | 300.723 SCQ Questions and answers in attitude surveys | 300.723 SUR survey interviiewing: theory and techniques | 300.723 VAS Surveys in social research |
PB
This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples. Thoroughly revised and updated, it presents: - concise and analytic coverage of multivariate analysis techniques - a brand new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personality - an up-to-date account of using materials on the internet - addition of concise introductions and summaries to all chapters This book will prove to be equally useful for students conducting small research projects in the social sciences or related professional/applied areas, researchers planning systematic data collection for applied purposes and policy makers who want to understand and analyse the research with whose conclusions they are presented.
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