Strategic management in the media : theory to practice /
by Kung, Lucy.
Publisher: Los angeles: Sage Publications Ltd, 2008Description: 256 p.ISBN: 1412903122; 9781412903127.Subject(s): Business strategy | Communication Studies | Media studies | Language Arts & Disciplines | Business / Economics / Finance | Language | BUSINESS & ECONOMICS / Industries / Media & Communications Industries | Business & Economics / Strategic Planning | Industries - Media & Communications Industries | Language Arts & Disciplines / Communication | Management - General | Strategic Planning | Social Sciences | Communication | Management | Mass media | Communication & MediaItem type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
302.23068 KUS (Browse shelf) | Available | 112655 |
Total holds: 0
Hardcover.
Include index
eng
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