Media management : a casebook approach /
by
Sylvie, George
; LeBlanc, Jan Wicks; Wicks, Jan LeBlanc; Hollifield, C. Ann; Lacy, Stephen; Broadrick, Ardyth Sohn; Sohn, Ardyth Broadric.
Publisher: New York: Lawrence Erlbaum, 2007Edition: 4th ed.Description: 432 p.ISBN: 0805861971; 9780805861976.Subject(s): Communication Studies | Economics, finance, business & management | Publishing industry | Mass media - Management | Business & Economics | Business / Economics / Finance | Business/Economics | Business & Economics / Industries / General | Industries - General | Media Studies | SOCIAL SCIENCE / Media Studies | Communication | Journalism | Case studies | Management | Mass media | Communication & Media
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
302.23068 MED (Browse shelf) | Checked out to 1450 Jawad Maqbool | 22/01/2016 | 112862 |
Total holds: 0
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| 302.23068 ALM Management of electronic media | 302.23068 BHF Farm Journalism and Media Management | 302.23068 KUS Strategic management in the media : | 302.23068 MED Media management : | 302.23068 MED Media management | 302.230688 TUS Social media marketing | 302.2307 BRQ Qualitative research methods for media studies |
Paperback.
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