Iebm encyclopedia of marketing.
by
Baker, Michael John. (ed.)
.
Series: Publisher: London : Intl Thomson Business Press, 1999Edition: 2nd ed.Description: 865 p.ISBN: 1861523041.Subject(s): Economics, finance, business & management | General encyclopaedias | Reference works | Sales & marketing management | Business & Economics | Business / Economics / Finance | Business/Economics | Advertising & Promotion | BUSINESS & ECONOMICS / Advertising & Promotion | Business & Economics / Marketing / General | Marketing - General | Reference - General | Encyclopedias | Encyclopedias | Marketing | Sales & MarketingSummary: Explains every facet of marketing theory and practice. A comprehensive, authoritative and rigorous guide to marketing.
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| 658.800202 MAR Marketing handbook | 658.800202 MAR Marketing handbook | 658.803 DOD Dictionary of marketing | 658.803 IEB Iebm encyclopedia of marketing. | 658.8106 SCC Complete sales conference desk handbook | 658.84 INT International marketing | 658.84 INT International marketing |
HB
Explains every facet of marketing theory and practice. A comprehensive, authoritative and rigorous guide to marketing.
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