Advertising management by David A. Aaker, Rajeev Batra and John G. Myers

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Material type: Text

TextPublication details: New Delhi: Prentice Hall, 1996.Edition: 4th edDescription: xiii,593pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	659.1 AAA (Browse shelf(Opens below))	Available		81296

Previous	No cover image available				No cover image available		No cover image available	Next
Previous	658.99 HAW Worked examples in construction management	659 FEC Corporate communications : a 21st century primer	659 OBP Publicity : how to get it	659.1 AAA Advertising management	659.1 ADV Advertising: with special reference to India	659.1 ADV Advertising, promotion and new media	659.1 AHA Advertising	Next

Includes index

eng

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