Mixed media : moral distinctions in advertising, public relations, and journalism
by
Bivins, Thomas
.
Publisher: New York : Routledge, 2009Edition: 2nd ed.Description: 312 p.ISBN: 0805863214 .Subject(s): Mass media- Moral and ethical aspectsSummary: Mixed Media , Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarities and differences among the ethical dilemmas faced by the mass media Common ground on which to evaluate media behavior Media obligations Professional ethics Ethical theory and its application to the modern media Considerations of truth and harm New to the second edition is a focus on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations, with individual chapters giving equal coverage to each. It includes an increased emphasis on "new media" and how ethics affect such concepts as social media, word-of-mouth marketing, and citizen journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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| Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
175 BIM (Browse shelf) | Available | 114972 |
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| 174.962 MAE Ethics in engineering | 174.962 MCT The ethically responsible engineer | 175 ARC Communication ethics literacy | 175 BIM Mixed media | 175 BIM Mixed media | 175 CON Controversies in media ethics | 175 DAM Media communication ethics |
Mixed Media , Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarities and differences among the ethical dilemmas faced by the mass media Common ground on which to evaluate media behavior Media obligations Professional ethics Ethical theory and its application to the modern media Considerations of truth and harm New to the second edition is a focus on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations, with individual chapters giving equal coverage to each. It includes an increased emphasis on "new media" and how ethics affect such concepts as social media, word-of-mouth marketing, and citizen journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.
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