Brand positioning: connecting marketing strategy and communications Erik Kostelijk and Karel Jan Alsem

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Material type: Text

TextPublication details: Oxon: Routledge, 2020.Description: vii, 254pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	658.827 KOB (Browse shelf(Opens below))	Available		128864

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Previous	658.827 BUB Brand journalism	658.827 CON Contemporary issues in branding	658.827 KAS Strategic Brand Management : creating and sustaining brand equity long term	658.827 KOB Brand positioning: connecting marketing strategy and communications	658.827 LAE Energy Branding : Harnessing Consumer Power	658.827 LEL The language of branding : theory, strategies, and tactics	658.827 MAB The brand marketing book : creating, managing and extending the value of your brand	Next

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