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Essentials of marketing research

by Zikmund, William G.
Material type: materialTypeLabelBookPublisher: Fort Worth: Dryden, 1999Description: xxii, 422p.ISBN: 0030243564.Subject(s): Marketing-Research
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

General Stacks 		658.8072 ZIE (Browse shelf) Available 90714
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658.8072 COM Marketing research 658.8072 QUM Marketing research 658.8072 SUM Marketing research 658.8072 ZIE Essentials of marketing research 658.809 BEL Library bookselling 658.80907057 JOT The truth about bookselling 658.80907057 SMB Bibliography in the bookshop

HB

Includes bibliography and index

eng

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