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Comparative effects of television advertisements appeals on consumers' behaviours :M.Phil Mass Communication

by Sajjad Hussain; Supervised by Shahid Hussain, Dr.
Material type: materialTypeLabelBookPublisher: Islamabad: AIOU, 2021Description: viii,61p.Subject(s): Television advertising-- Social aspects | Television broadcasting-- Social aspects | Dissertations, Academic--MPhil Mass CommunicationOnline resources: Click here to access online
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Item type Location Call number Status Date due Barcode Item holds
Thesis
Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

Research Repository (Theses Section)
302.2345 SAC (Browse shelf) Not for loan 129200
Total holds: 0

HB

ENG

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