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101.
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Corporate communications : a 21st century primer
by Fernandez, Joseph.
Material type:  Book Publisher: New Delhi: Sage Publications 2004Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659 FEC.
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102.
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Advertising regulation
by Kaptan, S. S.
Material type: Book Publisher: New Delhi: Sarup & Sons, 2003Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 KAA.
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103.
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Advertising and media research
by Malhotra, S.K.
Material type: Book Publisher: New Delhi: Omega publications, 2006Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 MAA.
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104.
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How to advertise :what works, what doesn't-and why
by Roman, Kenneth;
Maas, Jane (jt. auth).
Edition: 3rd ed.Material type: Book Publisher: New Delhi: Kogan Page, 2003Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 ROH.
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105.
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Creative Strategy in advertising Jewler A. Jerome
by Jerome, Jewler A;
Drewniany, Bonnie L. (jt. auth.).
Edition: 17th ed.Material type: Book Publisher: Australia: Wadsworth, 2001Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.132 JEC.
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106.
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Advertising
by MacRury, Iain.
Publisher: London: Routledge, 2009Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 MAA.
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107.
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Government advertisements :Influence on print media content M.Phil Mass Communication
by Saqib Riaz;
Supervised by Miskeen Ali Hijazi,Dr.
Publisher: Islamabad: AIOU, 2004Online Access: Click here to access online Availability: Items available for reference: Central Library AIOU Islamabad [659.1 SAG] (2 ). Location(s): Research Repository (Theses Section) 659.1 SAG.
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108.
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Brand journalism
by Bull, Andy.
Publisher: New York: Routledge, 2013Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.827 BUB.
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109.
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Contemporary advertising
by Arens, William F.
Edition: 10th ed. Publisher: Boston: McGraw-Hill/Irwin, 2005Availability: Items available for loan: Regional Library Bahawalpur (1). Location(s): General Stacks 659.1 ARC.
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110.
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Effects of facebook advertising on purchasing behavior of women : M.Phil Mass Communication
by Tahira Irfa;
Supervised by Saqib Riaz, Dr.
Material type: Book Publisher: Islamabad: AIOU, 2018Online Access: Click here to access online Availability: Items available for reference: Central Library AIOU Islamabad [302.231 TAE] (1 ). Location(s): Research Repository (Theses Section) 302.231 TAE.
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111.
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Impact of online advertising on purchasing behaviour of youth : M.Phil Mass Communication
by Khawar, Muhammad;
Supervised by Shahid Hussain, Dr.
Material type: Book Publisher: Islamabad: AIOU, 2018Online Access: Click here to access online Availability: Items available for reference: Central Library AIOU Islamabad [070.57973 KHI] (1 ). Location(s): Research Repository (Theses Section) 070.57973 KHI.
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112.
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Advertising : a very short introduction
by Fletcher, Winston.
Material type: Book Publisher: New York: Oxford University Press, 2010Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 FLA.
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113.
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Impact of online advertising on purchasing behaviour of youth : M.Phil Mass Communication
by Muhammad Khawar;
Supervised by Shahid Hussain,Dr.
Material type: Book Publisher: Islamabad: AIOU, 2018Online Access: Click here to access online Availability: Items available for reference: Central Library AIOU Islamabad [070.57973 KHI] (1 ). Location(s): Research Repository (Theses Section) 070.57973 KHI.
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114.
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Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E;
Baack, Donald E. (jt.auth.).
Edition: 6th ed.Material type: Book Publisher: Noida: Pearson, 2017Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 CLI.
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115.
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Advertising principles
by Shore, Robert.
Material type: Book Publisher: n.p. Vivays publishing, 2012Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 SHT.
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116.
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Digital and social media marketing : a results-driven approach
by Heinze, Aleksej (ed.);
Fletcher, Gordon (ed.);
Tahir Rashid (ed.);
Cruz, Ana (ed.).
Edition: 2nd ed.Material type: Book Publisher: London: Routledge, 2020Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.872 DIG.
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117.
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Comparative effects of television advertisements appeals on consumers' behaviours :M.Phil Mass Communication
by Sajjad Hussain;
Supervised by Shahid Hussain, Dr.
Material type: Book Publisher: Islamabad: AIOU, 2021Online Access: Click here to access online Availability: Items available for reference: Central Library AIOU Islamabad [302.2345 SAC] (1 ). Location(s): Research Repository (Theses Section) 302.2345 SAC.
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118.
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Advertising and promotion : an integrated communications perspective
by Belch, George E;
Belch , Michael A.
Edition: 11th.Material type: Book Publisher: New York: McGraw Hill, 2018Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 BEA.
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119.
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Advertising
by Michael F. Weigold;
William F Arens.
Edition: 3rd.Material type: Book Publisher: New York: McGraw Hill, 2018Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 657 WEA.
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120.
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Portrayal of women in men’s product television advertisements and audience perception : M.Phil Mass Communication
by Faiza Gul;
Supervised by Asad Munir, Dr.
Material type: Book Publisher: Islamabad: Allama Iqbal Open University, 2019Online Access: Click here to access online Availability: Items available for reference: Central Library AIOU Islamabad [659.1042 FAP] (1 ). Location(s): Research Repository (Theses Section) 659.1042 FAP.
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