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Integrated advertising, promotion, and marketing communications

by Clow, Kenneth E; Baack, Donald E. (jt.auth.).
Material type: materialTypeLabelBookPublisher: Noida: Pearson, 2017Edition: 6th ed.Description: 455p.ISBN: 9789332518377.Subject(s): Advertising | Sale promotion | Communication in marketing
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Central Library AIOU Islamabad

Allama Iqbal Open University

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