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Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications Kenneth E.Clow and Donald E. Baack - 6th ed. - Noida: Pearson, 2017. - 455p.

ISBN: 9789332518377

Subjects--Topical Terms:
Advertising
Sale promotion
Communication in marketing

Dewey Class. No.: 659.1 / CLI

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