| 000 -LEADER |
|---|
| fixed length control field |
00553nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9789332518377 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
CLI |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Clow, Kenneth E. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Integrated advertising, promotion, and marketing communications |
| Statement of responsibility, etc |
Kenneth E.Clow and Donald E. Baack |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Noida: |
| Name of publisher |
Pearson, |
| Year of publication |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
455p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Sale promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Communication in marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baack, Donald E. (jt.auth.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |