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121. Consumer behaviour and social network sites : the impact of negative word of mouth

by Zaraket, Sarah.

Material type: book Book Publisher: New York: Routledge, 2021Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8342 ZAC.

122. Discourses of perfection : representing cosmetic procedures and beauty products in UK lifestyle magazines

by Hermans, Anne-Mette.

Material type: book Book Publisher: New York: Routledge, 2021Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 646.720941 HED.

123. Advertising : an integrated marketing communication perspective

by Belch, George E; Belch , Michael A; Kerr, Gayle; Powell, Irene.

Material type: book Book Publisher: Australia: McGraw-Hill Education, 2020Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 BEA.


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