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21.
|
Marketing management : strategies and programs
by Guiltinan, Joseph P;
Paul, Gordon W.
Edition: 2nd ed.Material type:  Book Publisher: New York: McGraw-Hill, 1985Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 GUM.
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22.
|
Marketing channels
by Berman, Barry.
Material type: Book Publisher: New York: John Wiley, 1996Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.84 BEM.
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23.
|
Strategic Brand Management : creating and sustaining brand equity long term
by Kapferer, Jean-Noel.
Edition: 2nd ed.Material type: Book Publisher: New Delhi: Kogan Page, 2000Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.827 KAS.
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24.
|
Investments : analysis and management Course Code No. 577
by Jones, Charles P.
Edition: 4th ed.Material type: Book Publisher: New York: John Wiley & Sons, 1962Availability: Items available for loan: Central Library AIOU Islamabad (2), Regional Library D.I.Khan (1), Regional Library Faisalabad (1). Location(s): General Stacks 658.1554 JOI, General Stacks 658.1554 JOI, General Stacks 658.1554 JOI.
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25.
|
Marketing : strategic foundations
by Busch, Paul S;
Houston, Michael J. (jt.auth).
Material type: Book Publisher: Homewood: Irwin, 1985Availability: Items available for loan: Central Library AIOU Islamabad (2), Regional Library D.I.Khan (2), Regional Library Mianwali (1). Location(s): General Stacks 658.8 BUM, General Stacks 658.8 BUM, General Stacks 658.8 BUM.
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26.
|
Marketing management \analysis, planning, implementation and control
by Kotler, Philip.
Edition: 8th ed.Material type: Book Publisher: London: Prentice-Hall, 1994Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 KOM.
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27.
|
Basic marketing management
by Dalrymple, Douglas J;
Parsons, Leonard J. (jt. auth).
Publisher: New York: John Wiley & Sons, 1995Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 DAB.
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28.
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Strategic marketing channel management
by Bowersox, Donald J;
Cooper, M Sixby(jt. auth).
Material type: Book Publisher: New York: McGraw-Hill, 1992Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 BOS.
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29.
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Global marketing strategy
by Douglas, Susan P;
Craig, C. Samuel.
Publisher: New York: McGraw-Hill, 1995Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 DOG.
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30.
|
Strategic marketing : planning and control
by Ensor, John;
Graeme, Drummond.
Material type: Book Publisher: Oxford: Butterworth-Heinemann, 1999Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.84 ENS.
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31.
|
Strategic marketing management 1999-2000 : planning and control, analysis and decision
by Fifield, Paul;
Gilligan, Colin.
Material type: Book Publisher: Oxford: Butterworth-Heinemann, 1999Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.84 FIS.
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32.
|
Management information for marketing decisions 1999-2000
by Hines, Tony.
Material type: Book Publisher: Oxford: Butterworth-Heinemann, 1999Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.84 HIM.
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33.
|
Marketing management
by Batra, G S.
Material type: Book Publisher: New Delhi: Anmol Publications, 1996Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 BAM.
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34.
|
Marketing management BOOK
by Kotler, Philip.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Prentice Hall of India 1999Availability: No items available Checked out (1).
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35.
|
Marketing management : text and cases
by Darymple, Douglas J;
Parsons, Leonard J. (jt. auth).
Edition: 7th ed. Publisher: New York: John Wiley & Sons, 2000Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 DAM.
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36.
|
Effective management for marketing 1999-2000
by Hatton, Angela;
Worsam, Mike (jt. auth).
Material type: Book Publisher: Oxford: Butterworth, 1999Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 HAE.
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37.
|
Marketing management : knowledge and skills
by Peter, Paul;
Donnelly, James H. (jt. auth).
Edition: 7th ed.Material type: Book Publisher: New York: McGraw-Hill, 2004Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 PEM.
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38.
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Marketing management : a strategic decision-making approach
by Mullins, John W;
Boyd, Harper W;
Walker, Orville C.
Edition: 5thMaterial type: Book Publisher: New York: McGraw-Hill, 2005Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 MAR.
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39.
|
Strategic marketing BOOK
by Cravens, David W;
Piercy, Nigel F.
Edition: 8thMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston McGraw-Hill 26Availability: No items available Checked out (1).
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40.
|
Strategic market management
by Aaker, David A.
Edition: 8th ed.Material type: Book Publisher: Hoboken: John Wiley, 2008Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 AAS.
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