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41.
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Contemporary advertising
by Bovee, Courtland L.
Edition: 2nd ed. Publisher: Homewood Illinois: Irwin, 1986Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 BOC.
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42.
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Advertising: with special reference to India
by Singh, D. R.
Material type:  Book Publisher: New Delhi: Kalyani Publishers, 1981Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 ADV.
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43.
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Kleppner's advertising procedure (Code No.575) BOOK
by Russell, J. Thomas;
Lane, W. Ronald.
Edition: 13thMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Englewood Cliffs Prentice-Hall 1962Availability: Items available for loan: Regional Library D.I.Khan (2), Regional Library Mianwali (1). Location(s): General Stacks 659.1 RUK, General Stacks 659.1 RUK.
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44.
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Kleppner's advertising procedure BOOK
by Russell, J. Thomas;
Lane, W. Ronald.
Edition: 13thMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Englewood Cliffs Prentice-Hall 1962Availability: Items available for loan: Regional Library Mianwali (1). Location(s): General Stacks 659.1 RUK.
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45.
|
The craft of copywriting
by Valladares, June A.
Material type: Book Publisher: New Delhi: Response Books, 2000Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.132 VAC.
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46.
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Effective advertising :Understanding when, how, and why advertising works
by Tellis, Gerard J.
Publisher: New Delhi: Response Books, 2004Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 TEE.
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47.
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Television advertising and consumer response :childern buying behaviour
by Neeru Kapoor.
Material type: Book Publisher: New Delhi Mittal Publications 2003Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.2345 NET.
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48.
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Essentials of advertising
by Chandan, J. S;
Jagjit Singh (jt. auth.);
P. N. Malhan (jt. auth.).
Publisher: New Delhi: Oxford and IBH Publishing, 1990Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 659.1 CHE.
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49.
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Advertising, promotion and new media
by Stafford, Marla R;
Faber, ronald J.(ed.);
Stafford, Marla R. (ed.).
Material type: Book Publisher: Delhi: Printice-Hall, 2005Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 ADV.
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50.
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The (un) common sense of advertising : getting the basics right
by Tiwari, Sanjay.
Material type: Book Publisher: New Delhi: Response Books, 2003Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 TIU.
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51.
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Contemporary advertising
by Arens, William F.
Edition: 10th ed. Publisher: Boston: McGraw-Hill, 2006Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 659.1 ARC.
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52.
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Social communication in advertising : Consumption in the mediated marketplace
by Leiss, William;
Stephen Kline, Sut Jhally, and Jacqueline Botterill.
Edition: 3rd EditionMaterial type: Book Publisher: New York: Routledge, 2005Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1042 SOC.
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53.
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Essentials of contemporary advertising
by Arens, William F;
Schaefer, David H. (jt. auth).
Material type: Book Publisher: Boston: McGraw-Hill, 2007Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 ARE.
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54.
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Letterhead and logo design 7Material type: Book Publisher: New York: Rockport, 2001Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 741.6 LET.
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55.
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The best of business card design five
by Cullen, Cheryl Dangel.
Publisher: Gloucester, Massachusetts: Rockport, 2002Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 741.685 CUB.
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56.
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In the court of public opinion : winning your case with public relations
by Haggerty, James F;
Haggerty, James.
Edition: Publisher: New Jersey : Wiley & sons, 2003Online Access: Click here to access online | Click here to access online Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): Law Section 347.73504 HAI.
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57.
|
Advertising and media
by Himanshu Pant.
Publisher: Jaipur: ABD Publishers, 2007Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.23 HIA.
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58.
|
Crisis communications : A casebook approach
by Fearn-Banks, Kathleen.
Edition: 3rd ed. Publisher: New Jersey: Lawrence Erlbaum, 2007Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.2 FEC.
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59.
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Advertising as multilingual communication
by Kelly-Holmes, Helen.
Publisher: Hampshire: Palgrave Macmillan, 2008Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1042 KEA.
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60.
|
The advertising handbook
by Powell, Helen;
Hardy, Jonathan (jt.auth.);
Hawkin, Sarah (jt.auth.);
MacRury, Iain (jt.auth.).
Edition: 3rd ed. Publisher: London : Routledge, 2009Availability: Items available for reference: Central Library AIOU Islamabad [659.1 POA] (1 ). Location(s): Reference 659.1 POA.
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