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61.
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Iebm encyclopedia of marketing
by Baker, Michael John. (ed.).
Edition: 2nd ed. Publisher: London : Intl Thomson Business Press, 1999Availability: Items available for reference: Central Library AIOU Islamabad [658.803 IEB] (1 ). Location(s): Reference 658.803 IEB.
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62.
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Comparative study of advertisements in daily jang and Nawa-i-Waqt : M.Sc Mass Communication
by Ansar Mehmood;
Supervised by Saqib Riaz.
Publisher: Islamabad: AIOU, 2007Online Access: Click here to access online Availability: Items available for reference: Central Library AIOU Islamabad [659.1 ANC] (1 ). Location(s): Research Repository (Theses Section) 659.1 ANC.
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63.
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Effects of fear appeal in beauty products advertisment : M.Sc Mass Communication
by Shabnam Rafique Qazi;
Supervised by Navid Zafar.
Publisher: Islamabad AIOU 2005Online Access: Click here to access online Availability: Items available for reference: Central Library AIOU Islamabad [659.1 SHE] (1 ). Location(s): Research Repository (Theses Section) 659.1 SHE.
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64.
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Effects of advertising on female consumers a case study of Pantene shampoo : M.Sc Mass Communication
by Shahnaz Akhter;
Supervised by Abdul Siraj, Syed Dr.
Publisher: Islamabad: AIOU, 2006Online Access: Click here to access online Availability: Items available for reference: Central Library AIOU Islamabad [659.1 SHE] (1 ). Location(s): Research Repository (Theses Section) 659.1 SHE.
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65.
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Travel trade directory Publisher: Islamabad: Tourism Division, 1987Availability: Items available for reference: Central Library AIOU Islamabad [659.1344 PLT] (1 ). Location(s): Reference 659.1344 PLT.
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66.
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Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E.
Edition: 3rd ed. Publisher: Delhi: Dorling Kindersley, 2007Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 CLI.
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67.
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Advertising : principles & practice
by Wells, William;
Moriarty, Sandra (jt. atuh);
Burnett, John (jt. auth).
Edition: 7th Publisher: New Delhi: Pearson Prentice Hall, 2006Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 WEA.
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68.
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The Media Handbook : a complete guide to advertising media selection,planning, research and buying
by Katz, Helen.
Edition: 4th ed. Publisher: New York: Routledge, 2010Availability: Items available for reference: Central Library AIOU Islamabad [659 KAM] (1 ). Location(s): Reference 659 KAM.
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69.
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Advertising
by Jefkins, Frank;
Yadin, Daniel (revised by).
Edition: 4th ed. Publisher: New Delhi: Pearson education, 2012Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 JEA.
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70.
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Advertising, the media and globalisation : : a world in motion
by Sinclair, John.
Publisher: New York: Routledge, 2012Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 SIA.
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71.
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
by Katz, Helen.
Edition: 5th ed. Publisher: New York: Routledge, 2014Availability: Items available for reference: Central Library AIOU Islamabad [659 KAM] (1 ). Location(s): Reference 659 KAM.
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72.
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Marketing communications
by Eagle, Lynne;
Dahl, Stephan (jt. auth );
Czarnecka, Barbara (jt. auth );
Lloyd, Jenny (jt. auth ).
Material type:  Book Publisher: New York: Routledge, 2015Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.802 MAR.
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73.
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Social media marketing
by Tuten, Tracy;
Solomon, Michael (jt. auth).
Material type: Book Publisher: India: Pearson Education, 2015Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.230688 TUS.
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74.
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English language in advertising : a linguistic study of indian press advertising
by Pandya, Indubala H.
Material type: Book Publisher: India: Ajanta Publications, 1977Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 PAE.
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75.
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Word of mouth and social media
by Kitchen, Philip J. (ed).
Material type: Book Publisher: London: Routledge, 2015Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.2 WOR.
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76.
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Research in media promotion
by Eastman, Susan Tyler.
Material type: Book Publisher: New York: Routledge, 2015Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1930223 RES.
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77.
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Social media marketing all-in-one for dummies a wiley brand
by Zimmerman, Jan;
Deborah Ng(jt. auth).
Edition: 3rd ed.Material type: Book Publisher: Hoboken: John Wiley & Sons, 2015Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.23 ZIS.
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78.
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Advertising management
by Batra, Rajeev;
Myers, John G (jt. auth);
Aaker, David A (jt. auth).
Edition: 5th ed.Material type: Book Publisher: Noida: Pearson, 2014Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 RAA.
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79.
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Marketing management : analysis, planning, implementation and control
by Kotler, Philip.
Edition: 7th ed.Material type: Book Publisher: New Delhi: Prentice-Hall of India, 1993Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 KOM.
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80.
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Marketing
by Evans, Joel R.
Edition: 4thMaterial type: Book Publisher: New York Macmillan 1990Availability: Items available for loan: Regional Library Mianwali (1). Location(s): General Stacks 658.8 EVM.
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