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Consumer behaviour and social network sites : the impact of negative word of mouth

by Zaraket, Sarah.
Material type: materialTypeLabelBookPublisher: New York: Routledge, 2021Description: 98 p.ISBN: 9780367532833.Subject(s): Word-of-mouth advertising | Consumer behavior | Consumer complaints | Social media--Economic aspects
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

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658.8342 ZAC (Browse shelf) Available 131709
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HB

EN

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