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Principles of marketing : a South Asia perspective

by Kotler, Philip; Armstrong, Gary (jt. auth); Agnihotri, Prafulla Y. (jt. auth); Ehsan ul Haque (jt. auth).
Material type: materialTypeLabelBookPublisher: New Delhi: Pearson, 2010Edition: 13th ed.Description: xix, 514p.ISBN: 9788131731017.Subject(s): Marketing
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PB

Includes index and bibliography

Eng

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