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1.
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Principles of marketing : a South Asia perspective
by Kotler, Philip;
Armstrong, Gary (jt. auth);
Agnihotri, Prafulla Y. (jt. auth);
Ehsan ul Haque (jt. auth).
Edition: 13th ed.Material type:  Book Publisher: New Delhi: Pearson, 2010Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 PRI.
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2.
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Marketing
by Kotler, Philip;
Brown, Linden (jt. auth);
Adam, Stewart (jt. auth);
Armstrong, Gary (jt. auth).
Edition: 5th ed.Material type: Book Publisher: Australia: Pearson Education, 2001Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.800994 MAR.
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3.
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Principles of marketing
by Kotler, Philip;
Armstrong, Gary (jt. auth).
Edition: 11th ed.Material type: Book Publisher: London: Pearson Prentice Hall, 2006Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 KOP.
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4.
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Services marketing
by Rao, K. Rama Mohana.
Publisher: Singapore: Pearson Education, 2005Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 RAS.
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5.
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Social media marketing
by Tuten, Tracy;
Solomon, Michael (jt. auth).
Material type: Book Publisher: India: Pearson Education, 2015Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.230688 TUS.
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6.
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Supply chain management : strategy, planning, and operation
by Chopra, Sunil;
Meindl, Peter (jt. auth);
Kalra, Dharam Vir (jt. auth).
Material type: Book Publisher: Delhi: Pearson, 2014Availability: No items available In transit (1).
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7.
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Global marketing management
by Keegan, Warren J;
Elyse Arnow Brill (jt.auth);
Sandeep Puri (jt.auth).
Edition: 8th ed.Material type: Book Publisher: Boston: Pearson, 2014Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.848 KEG.
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8.
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Marketing management : an Asian perspective
by Kotler, Philip;
Keller, Kevin Lane (jt.auth.);
Ang, Swee Hoon (jt.auth.);
Tan, Chin Tiong (jt.auth.);
Leong, Siew Meng (jt.auth.).
Edition: 7th ed.Material type: Book Publisher: Harlow: Pearson, 2018Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 MAR.
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9.
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Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E;
Baack, Donald E. (jt.auth.).
Edition: 6th ed.Material type: Book Publisher: Noida: Pearson, 2017Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 CLI.
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10.
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Essentials of marketing research : a hands-on orientation
by Malhotra, Naresh K.
Edition: Global ed.Material type: Book Publisher: Boston: Pearson Education Limited, 2015Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 MAE.
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11.
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Marketing: Real people, real choices
by Solomon, Michael R.
Edition: 8thMaterial type: Book Publisher: England: Pearson Education Limited, 2015Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 SOM.
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12.
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Global Marketing
by Green, Mark C;
Warren J. Keegan.(jt.auth).
Edition: 10th ed.Material type: Book Publisher: United Kingdom: Pearson Education, 2020Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 GRG.
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13.
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Marketing Research : an applied approach
by Malhotra, Naresh K;
Molhotra, Naresh K;
Nunan, Daniel;
Birks David F.
Edition: 5th ed.Material type: Book Publisher: London: Pearson, 2017Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 MAM.
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14.
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Marketing management
by Kotler, Philip;
Kotler, Philip;
Keller, Kevin Lane.
Edition: 15th ed.Material type: Book Publisher: Malaysia: Pearson, 2020Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): 658.8 KOM.
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15.
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Marketing : real people, real choices
by Solomon, Michael R;
Solomon, Michael r;
Marshall Gerg W;
Stuart Elnora W.
Edition: Global edition.Material type: Book Publisher: United Kindom: Pearson, 2018Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): 658.8 SOM.
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16.
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Business essentials
by Ebert, Ronald J;
Griffin, Ricky W. (jt. auth.).
Edition: 12th ed.Material type: Book Publisher: England: Pearson, 2020Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658 EBB.
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17.
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Business-to-business marketing : analysis and practice
by Vitale, Robert P;
Giglierano, Joseph;
Pfoertsch, Waldemar.
Material type: Book Publisher: New Jersey: Pearson, 2011Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.804 VIB.
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18.
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Social media marketing
by Tuten, Tracy L;
Solomon, Michael R.
Material type: Book Publisher: New Jersey: Pearson, 2013Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.872 TUS.
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19.
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Principles of marketing
by Kotler, Philip;
Armstrong, Gary;
Kotler, Philip.
Material type: Book Publisher: Australia: Pearson, 2015Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 KOP.
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20.
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Marketing management : an Asian perspective
by Kotler, Philip;
Ang, Swee Hoon (jt. auth);
Leong, Siew Meng (jt. auth);
Tan, Chin Tiong (jt. auth).
Material type: Book Publisher: Harlow: Pearson, 2018Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 KOM.
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