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Iebm encyclopedia of marketing.

by Baker, Michael John. (ed.).
Series: Publisher: London : Intl Thomson Business Press, 1999Edition: 2nd ed.Description: 865 p.ISBN: 1861523041.Subject(s): Economics, finance, business & management | General encyclopaedias | Reference works | Sales & marketing management | Business & Economics | Business / Economics / Finance | Business/Economics | Advertising & Promotion | BUSINESS & ECONOMICS / Advertising & Promotion | Business & Economics / Marketing / General | Marketing - General | Reference - General | Encyclopedias | Encyclopedias | Marketing | Sales & MarketingSummary: Explains every facet of marketing theory and practice. A comprehensive, authoritative and rigorous guide to marketing.
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Item type Location Call number Status Date due Barcode Item holds
Reference
Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

Reference 		658.803 IEB (Browse shelf) Not for loan 97825
Total holds: 0

HB

Explains every facet of marketing theory and practice. A comprehensive, authoritative and rigorous guide to marketing.

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