Kostelijk, Erik.
Brand positioning: connecting marketing strategy and communications Erik Kostelijk and Karel Jan Alsem - Oxon: Routledge, 2020. - vii, 254p.
978-0367250195
Branding.
Strategic planning.
658.827 / KOB
Brand positioning: connecting marketing strategy and communications Erik Kostelijk and Karel Jan Alsem - Oxon: Routledge, 2020. - vii, 254p.
978-0367250195
Branding.
Strategic planning.
658.827 / KOB