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Brand positioning: connecting marketing strategy and communications

by Kostelijk, Erik; Erik Kostelijk; Karel Jan Alsem.
Material type: materialTypeLabelBookPublisher: Oxon: Routledge, 2020Description: vii, 254p.ISBN: 978-0367250195.Subject(s): Branding | Strategic planning
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

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658.827 KOB (Browse shelf) Available 128864
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