Brand positioning: (Record no. 156844)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00528nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0367250195 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KOB |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kostelijk, Erik. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand positioning: |
| Sub Title | connecting marketing strategy and communications |
| Statement of responsibility, etc | Erik Kostelijk and Karel Jan Alsem |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxon: |
| Name of publisher | Routledge, |
| Year of publication | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii, 254p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic planning. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Erik Kostelijk. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Karel Jan Alsem. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021-07-01 | Central Library AIOU Islamabad | 2021-05-25 | Books | 128864 | General Stacks | Central Library AIOU Islamabad | 658.827 KOB |