Hoffman, K. Douglas
Services marketing : concepts, strategies, & cases K. Douglas Hoffman and John E.G. Bateson - 5th ed. - Australia: Cengage Learning, 2017. - x, 458p.
HB
Eng
9781285429786
Service industries--Marketing
Dienstleistung
Marketing
658.8 / HOS
Services marketing : concepts, strategies, & cases K. Douglas Hoffman and John E.G. Bateson - 5th ed. - Australia: Cengage Learning, 2017. - x, 458p.
HB
Eng
9781285429786
Service industries--Marketing
Dienstleistung
Marketing
658.8 / HOS