000 -LEADER |
fixed length control field |
00604nam a22002057a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9781285429786 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
HOS |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Hoffman, K. Douglas |
245 ## - TITLE STATEMENT |
Title |
Services marketing |
Sub Title |
: concepts, strategies, & cases |
Statement of responsibility, etc |
K. Douglas Hoffman and John E.G. Bateson |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Australia: |
Name of publisher |
Cengage Learning, |
Year of publication |
2017. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
x, 458p. |
500 ## - GENERAL NOTE |
General note |
HB |
546 ## - LANGUAGE NOTE |
Language note |
Eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Service industries--Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Dienstleistung |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bateson, John E. G. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |