Belch, George E
Advertising and promotion : an integrated marketing communications perspective George E. Belch and Michael A. Belch - 6th ed. - Boston: McGraw-Hill, 2004. - Various pages
Includes bibliographical references and index
eng
0072536764
Communication in marketing
659.1 / BEA
Advertising and promotion : an integrated marketing communications perspective George E. Belch and Michael A. Belch - 6th ed. - Boston: McGraw-Hill, 2004. - Various pages
Includes bibliographical references and index
eng
0072536764
Communication in marketing
659.1 / BEA