Advertising and promotion : an integrated marketing communications perspective
by
Belch, George E
; Belch Michael (jt.auth).
Material type: 
BookPublisher: Boston: McGraw-Hill, 2004Edition: 6th ed.Description: Various pages.ISBN: 0072536764.Subject(s): Communication in marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
659.1 BEA (Browse shelf) | Available | 101544 |
Total holds: 0
Includes bibliographical references and index
eng
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