| 000 -LEADER |
|---|
| fixed length control field |
00581nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0072536764 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
BEA |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Belch, George E |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and promotion |
| Sub Title |
: an integrated marketing communications perspective |
| Statement of responsibility, etc |
George E. Belch and Michael A. Belch |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston: |
| Name of publisher |
McGraw-Hill, |
| Year of publication |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
Various pages |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Communication in marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch Michael (jt.auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |