Dann, Stephen
E-marketing : theory and application Stephen Dann and Susan Dann - New York: Palgrave Macmillan, 2011. - xxii, 474 p.
HB
A�mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more.
Eng
9780230203969 (paperback)
E-Marketing
381.0285 / DAE
E-marketing : theory and application Stephen Dann and Susan Dann - New York: Palgrave Macmillan, 2011. - xxii, 474 p.
HB
A�mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more.
Eng
9780230203969 (paperback)
E-Marketing
381.0285 / DAE