E-marketing : theory and application
by
Dann, Stephen
; Dann, Susan (jt.auth).
Publisher: New York: Palgrave Macmillan, 2011Description: xxii, 474 p.ISBN: 9780230203969 (paperback).Subject(s): E-MarketingSummary: A�mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
381.0285 DAE (Browse shelf) | Available | 115942 |
Total holds: 0
HB
A�mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more.
Eng
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