Gillan, Jennifer
Television broadcasting : the return of the content-promotion hybird Jennifer Gillan - New York: Routledge, 2015. - xvii, 275p.
978041584122
Television broadcasting-United States
Branding (Marketing)-United States
Television broadcasting-Technological innovations-United States
Convergence (Telecommunication)
384.550688 / GIT
Television broadcasting : the return of the content-promotion hybird Jennifer Gillan - New York: Routledge, 2015. - xvii, 275p.
978041584122
Television broadcasting-United States
Branding (Marketing)-United States
Television broadcasting-Technological innovations-United States
Convergence (Telecommunication)
384.550688 / GIT