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Television broadcasting : the return of the content-promotion hybird

by Gillan, Jennifer.
Material type: materialTypeLabelBookPublisher: New York: Routledge, 2015Description: xvii, 275p.ISBN: 978041584122.Subject(s): Television broadcasting-United States | Branding (Marketing)-United States | Television broadcasting-Technological innovations-United States | Convergence (Telecommunication)
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

General Stacks 		384.550688 GIT (Browse shelf) Available 120269
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