| 000 -LEADER |
|---|
| fixed length control field |
00612nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
978041584122 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
384.550688 |
| Item number |
GIT |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Gillan, Jennifer |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Television broadcasting |
| Sub Title |
: the return of the content-promotion hybird |
| Statement of responsibility, etc |
Jennifer Gillan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York: |
| Name of publisher |
Routledge, |
| Year of publication |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xvii, 275p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Television broadcasting-United States |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Branding (Marketing)-United States |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Television broadcasting-Technological innovations-United States |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Convergence (Telecommunication) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |