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Basic marketing : a managerial approach

by McCarthy, E. Jerome.
Material type: materialTypeLabelBookPublisher: Homewood, Illinois: Richard D. Irwin, 1975Edition: 4th ed.Description: 694p.
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

General Stacks 		658.8 MCB (Browse shelf) Available 15975
Total holds: 0
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658.8 MCB Basic marketing 658.8 MCB Basic marketing 658.8 MCB Basic marketing 658.8 MCB Basic marketing 658.8 MCE Essentials of marketing 658.8 MCE Essentials of marketing 658.8 MCE Essentials of marketing

Includes index

eng

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