Consumer behavior and marketing action
by
Assael, Henry
.
Material type: 
BookPublisher: Cincinnati, Ohio: South-Western College Publishing, 1995Edition: 5th.Description: xx,749p.ISBN: 0-538-84433-7.Subject(s): Motivational research (Marketing)
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.8342 ASC (Browse shelf) | Available | 86585 |
Total holds: 0
Browsing Central Library AIOU Islamabad Shelves , Shelving location: General Stacks Close shelf browser
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| 658.8342 ARC Consumers | 658.8342 ARC Consumers | 658.8342 ARC Consumers | 658.8342 ASC Consumer behavior and marketing action | 658.8342 CHM Marketing | 658.8342 EVC Consumer behaviour | 658.8342 HOL Laddering |
Includes bibliography and index
eng
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