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Marketing research : a problem-solving approach

by Sudman, Seymour; Blair, Edward (jt. auth).
Material type: materialTypeLabelBookPublisher: New York: McGraw-Hill, 1998Description: xli, 737p.ISBN: 0079136702.Subject(s): Marketing-Research
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

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658.8072 SUM (Browse shelf) Available 88529
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658.804096 BUS Business-to-business marketing 658.8072 COM Marketing research 658.8072 QUM Marketing research 658.8072 SUM Marketing research 658.8072 ZIE Essentials of marketing research 658.809 BEL Library bookselling 658.80907057 JOT The truth about bookselling

PB

Includes bibliography and index

eng

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