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A concise guide to market research: the process, data , and methods using IBM SPSS statistics

by Sarstedt , Marko; Mooi, Erik (jt. auth).
Material type: materialTypeLabelBookPublisher: Berlin: Springer. 2019Description: 396p.ISBN: 9783662567067.Subject(s): Economics - Statistics | Marketing research
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

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511.42 SAC (Browse shelf) Available 125809
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