Ethical branding and marketing : cases and lessons
by Gringarten, Hagai, ed; Fernandez- Calienes, Raul ed.
Material type: BookPublisher: New York: Routledge, 2019Description: 195 p.ISBN: 9780367786472.Subject(s): Marketing - Moral and ethical aspect | Branding - Moral and ethical aspectItem type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
174.4 ETH (Browse shelf) | Available | 131774 |
Total holds: 0
Browsing Central Library AIOU Islamabad Shelves , Shelving location: General Stacks Close shelf browser
174.4 DEE Ethics and responsibility in finance | 174.4 ECO Economic analysis, moral philosophy, and public policy | 174.4 EDU Education, leadership and business ethics | 174.4 ETH Ethical branding and marketing | 174.4 FEB Business ethics | 174.4 GHB Business ethics now | 174.4 GOE Ethics in IT outsourcing |
PB
En
There are no comments for this item.